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Archive for January, 2010

Color Business Cards

Tuesday, January 19th, 2010

Business cards have been a staple in the social and business industry for decades. A fairly new product on the market are colored business cards. They are very eye catching than plain white cards, and will definitely get the attention of your target audience.

The most common colors used are red, blue, and yellow. The industry is also known for colors off the beaten path including amber, aqua, amethyst, turquoise, sea blue, fuchsia, hot pink, apricot, and lavender. There is no limit to the colors you can select from. You might have to pay extra for a certain color, but most business card printers will be happy to make them exactly how you want. This allows you to customize your color business cards to meet your needs and even match your company logo.

Thermography is the process of creating the raised effect of a logo on a business card. The process involves creating an engraved plate with the logo on it. A powder is spread on the plate. The cards are passed through a machine that uses heat to transfer the raised logo onto the card. Colored business cards with such logos are more expensive because they take longer to make and to pay for the cost of creating the engraving plate.

Colored business cards can also be covered with a glossy cover. This process costs a little more, but adds a defined shine to your cards that will be noticed. It also helps prevent those annoying and painful paper cuts. Technology has made it possible for people to create their own color business cards at home. The process involves purchasing a CD-ROM that comes with business card paper in various colors. The program will walk you through the process. Once you are satisfied, set a sheet of the paper into the printer. It will print columns of great business cards without any other efforts from you.

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